How long? Well, not counting the various compilations, 'deluxe' packages, console ports and so on, this is the sixth individual expansion. The Sims Superstar is the latest in a long line of expansion packs for a game once described as an apologia for commercialism. So go on Will Wright, stand up and show us what you've been up to since The Sims Unleashed. And, on the evidence here, intends to carry on doing so. Once upon a time, the other fellow had a decent stab at it, but has since proceeded to sit around counting the money. Over the years, three of them have designed groundbreaking, fantastically entertaining videogames. Standing before us were Toru Iwatani, Shigeru Miyamoto, Hideo Kojima and Will Wright. Even for the unversed, lurking amongst the rows of hot, sweaty, blackened shark eyes rolling spotlight-wards during Nintendo's E3 press conference, it wasn't difficult to pick the odd one out up on stage.